Client:

 Goocha

Location

Ramat Hachayal, Tel-Aviv, Israel

Completed:

2009

Area:

250 sq/m

Photos:

Shay Ben Efraim

Goocha – seafood restaurant located in Tel Aviv. The main objective in the design of the restaurant was to preserve local traditional type of restaurants offering seafood – avoided officious use of metal and glass.

Along with a major effort to bring the spirit of the sea to that area of the city, Goocha’s design is eclectic, combines styles from classic to “used, second hand” and vintage style. The tone is set with a natural palette. A light blue touch was added as if it was blown from the sea. Clients sitting on the bar can see dishes is cooked in front of them, giving a feeling of real fish market on exotic ports, creating live atmosphere of fire and sweat. Polished concrete floors create neutral surface for furniture. For more intimate dining experience we divide the main sitting area with special partition made of wood and glass. Wood was painted artistically to match the used jeans fabric used on the coaches. Walls were covered with rough wood washed with white transparent color, and canvas printed with branding graphics inspired with sea creatures’ visualization. Ceiling was covered with mineral acoustic foam tiles cut and painted to reduce noise and create nice conversation atmosphere.